Mictlan Trail Privacy Policy

Last updated: 12/10/2026

Who we are

Mictlan Trail is a promotional cocktail trail taking place at selected bars. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, participate in the trail or enter a prize draw.

The event is organised by Spirit Cartel UK.

Registered Office: 104D St. John Street, Clerkenwell, London EC1M 4EH.
Registered in England No. 2190816.

If you have any questions about this Privacy Policy or how your personal information is handled, you can contact us at:

Email: privacyofficer@berkmann.co.uk
Telephone: 020 7609 4711

Information we collect

We may collect and process personal information when you visit the Mictlan Trail website, participate in the event or enter a prize draw.

The information we collect may include:

• Your name and contact details, such as your email address or Instagram username.
• Information you provide when submitting your completed trail passport or entering a prize draw.
• Information needed to administer the prize draw, contact winners and arrange the delivery or collection of prizes.
• Technical information about your visit to our website, such as your IP address, browser type and information collected through cookies or similar technologies, where applicable.

Please do not send us personal information that is not required for your participation in the event or prize draw.

How we use your information

We use personal information for the following purposes:

Administering Mictlan Trail

We may process your information to respond to enquiries, manage event participation, verify completed trail passports and administer rewards or prize-draw entries.

We process this information where necessary to administer the promotion and, where applicable, on the basis of our legitimate interests in operating the event fairly and effectively.

Prize-draw administration

If you enter a prize draw, we will use the information you provide to validate your entry, select and contact winners, and arrange the awarding of prizes.

We may retain relevant information for a reasonable period to demonstrate that the draw has been administered properly and to meet any applicable legal obligations.

Website operation and analytics

We may use technical information to maintain the security and performance of our website and understand how visitors use it.

Where we use analytics, cookies or similar tracking technologies, we will provide any required information and obtain consent where legally necessary.

Marketing communications

We will not use your participation in Mictlan Trail or your prize-draw entry as permission to send you unrelated marketing communications.

If we wish to send you marketing communications, we will obtain consent or rely on another lawful basis where permitted by applicable law. You can object to direct marketing or withdraw your consent at any time, as applicable.

How we share your information

We may share relevant personal information with trusted third-party service providers where necessary to operate the website, administer the event, manage prize-draw entries or deliver prizes.

This may include website hosting providers, technical service providers, event organisers and prize fulfilment providers.

We will only share information where necessary and take appropriate steps to protect it. We do not sell your personal information to third parties.

If you contact us through Instagram, your information will also be processed by Instagram in accordance with its own privacy policy and terms.

How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including administering Mictlan Trail, managing prize-draw entries, resolving enquiries and meeting our legal obligations.

Once the event and any associated prize draw have concluded, we will review the information we hold and securely delete or anonymise information that is no longer required, unless we have a lawful reason to retain it for longer.

Your rights

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Request the deletion of your personal information in certain circumstances.
• Request that we restrict how we process your personal information in certain circumstances.
• Object to certain types of processing.
• Request a copy of certain personal information in a portable format, where applicable.
• Withdraw your consent where we rely on consent to process your information.

These rights are subject to applicable legal conditions and exemptions. To exercise your rights, please contact us using the details provided above.

You also have the right to complain to the Information Commissioner's Office (ICO) if you have concerns about how your personal information is handled.

Information Commissioner's Office
Website: https://ico.org.uk/

Cookies and similar technologies

Our website may use cookies or similar technologies that are necessary for its operation, as well as optional technologies for analytics or other purposes.

Where required by law, we will ask for your consent before using non-essential cookies or similar technologies. You can manage your preferences through the cookie controls provided on the website, where available.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Mictlan Trail, our data-processing practices or applicable legal requirements. The latest version will be published on this website, together with the date it was last updated.